After spending two intensive days at Design Camp in Seattle, I have a whole new appreciation for the industry and the trade. I’ve always been interested in interior design and decorating (and secretly blog about it), so instead of just showing up to speak, I sat among the campers for every single session.
I learned a lot.
Although I still need to work on refining my taste for textiles (couldn’t tell the difference between the $90/yard and $400/yard fabrics), I have to say that interior designers are my new favorite people. They are designers, but they’re also equal parts planner, manager, artist and therapist. And best of all, they’re humble, sincere, approachable and authentic. The kind of person that’s poised for success as a personal brand on social media.
Here’s my advice for interior designers looking to take their brands to the next level:
BRAND YOU. Don’t hide behind an ambiguous company name when you have so much to offer as a person. People prefer interacting with faces over brands on the Internet, so convey you in a way that’s attractive to your target market.
ROCK A NICHE. Don’t be afraid to focus your efforts on becoming an expert at something specific. What’s the worst that could happen? You’ll build brand recognition for being really good at something? A niche won’t prevent you from doing other things. It will, however, provide your client with the confidence to choose you over someone else, knowing you’ve delivered before, so you can deliver again – this time, for them.
DON’T SELL YOURSELF SHORT. You can still be nice while being assertive. Do whatever you need to do to remind yourself everyday that you deserve to make a living being an expert. Although it’s creative work, it’s business. As Kimberley Seldon so eloquently stated, clients can become friends after the business is finished.
A special shout-out to my co-presenter (and powerhouse blogger) Cassandra Lavalle for being my onstage sibling, and a huge thank you to Kelli Ellis and Lori Dennis for having me.
What an absolute blast.
This video epitomizes how the medium can so effectively convey a personal brand. I love how it looks. The graphics are clean and the pace is perfect. Most importantly, I get her brand within 30 seconds. I don’t care if you’re selling a book or selling yourself, I think this is what everyone should strive to accomplish with video.
Video by Pacing The Panic Room, featuring Amy Azzarito‘s new book “Past & Present”
I’m always trying to encourage people to think outside the box… or in this case, the envelope. CreativeBloq recently featured a variety of interesting envelope designs, which is something often overlooked. People spend all of their energy on what’s inside, even though it may never even get seen.
Check out this awesome envelope design by Miriam Sørli Onarheim (Norway) to showcase her reel. It’s brilliant because it makes you want to open it and see what’s inside. Isn’t that (at least) half the battle?
See more on CreativeBloq >>
We’re competing for people’s attention – why not grab it right away by using it the envelope as an opportunity to showcase your brand?
I had the pleasure of speaking to a large, lively audience on a panel about the importance of personal branding and social media at Full Sail University for their Hall of Fame event in Winter Park, FL.
More about the event >>
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After 40+ years in HELLvetica, it’s nice to see a new look for American Airlines. Is it enough to take this brand from zero to hero (or just out of bankruptcy protection)? I’m not so sure.
Leave a comment – I want to know your opinion.
I’m kicking off the New Year with a new class at Become A Host. If you’re interested in building your personal brand, mastering your social media and marketing yourself online, this class is for you. A few topics I’ll be covering include:
- Tips and tricks for YouTube success
- Growing fans and followers on Facebook & Twitter
- Building and pitching your brand
Space is limited, but there are a few seats still available. The price is $95, which includes both nights of class. If you’re interested in attending, RSVP by calling 310-207-7333 or email email@example.com.
Oh, Twitter. A simple interface of un-simple operations.
With a newsfeed moving at a million miles per minute (if you follow as many followers as a Twitter enthusiast like, say, me), it’s hard to know what you have to do to gain some traction in the ever-so-fast Twitterverse.
Behold, my five recommendations to get the Twitter bird singing your handle.
1. Look good – For the love of everything digital, do not use Twitter’s stock background images. Be creative. Be sexy. Use a background and image so hot that Andrew Garfield pales in comparison.
2. Follow people – And not just anyone under the sun. No, no. You’ve got to follow people who fall under your ideal demographic, even if it’s your personal account. Are you an inspiring comedian? Then search for “boring salesperson” and follow whichever accounts come up. Think of it as a form of social media altruism: Follow someone who would be interested in following you right back.
3. Be interesting – Sure, your lunch might be boring, but your tweet about it doesn’t have to be. Use Twitter as an opportunity to show off your spicy vernacular.
4. Engage in the community – If you like a tweet, retweet it. If you have a thought about someone’s most recent status, tweet about it. Become an active player instead of sitting on the bench.
5. Patience is key – Gaining a following won’t happen overnight, but if you actively participate in Twitter to the best of your ability, it will pay off. Just don’t overshadow me.